One of the articles in the upcoming issue of Success from Home Magazine about Quixtar talks about the "voice" of the IBO with the company. This voice is heard loud and clear hear at Quixtar, and the company tries its best to be responsive to the input it receives from IBOs.
That input comes from the Independent Business Owners Association International (IBOAI) which is the trade organization for IBOs. The IBOAI board met last week, which means the feedback obtained then is percolating throughout the company right now. The roots of that organization go back nearly 50 years, when IBOs created an association led by a board that would work with Rich DeVos and Jay Van Andel, who established the corporation.
Feedback on corporate initiatives also comes from Founders Council, a small group of the most successful IBOs in the world. This group meets with company executives to hear about what's coming down the pipe and to add new ideas into the hopper.
Alticor, Quixtar's parent company, also has a research group that conducts formal research with IBOs in North America and around the world, providing perspective on products, the opportunity, customer support, communications, and much more.
And, of course, Quixtar's Sales group essentially is involved in an ongoing dialog with the field, providing information to the IBOs about how they're performing while receiving ideas about how the company can improve.
Quixtar and its IBOs are truly involved in a symbiotic relationship. Without IBOs, Quixtar does not have a channel to the marketplace. Without the company, IBOs do not have the high-quality products, the Quixtar Independent Business Ownership Plan, or the web infrastructure and logistical support Quixtar provides. The juncture where Quixtar and IBOs meet, however, is a beautiful place where opportunity thrives.